• Client: Nørgård Mikkelsen
  • Year: 2026

Reimagining how employees find each other with AI

Nørgård Mikkelsen is an 80-person ad agency across two cities, and nobody had a clear picture of who could actually do what. The right people got found by asking around, or not at all. NM Skills was our final exam project: we did the research as a group, and I designed and built the whole product.

NM Skills is an internal tool for Nørgård Mikkelsen, so the live site isn't publicly available.

Searching for: “Who can build a new website for Molslinjen?”

Search

Search by meaning, not keywords

You ask the way you'd ask a colleague, and it understands what you mean, not just the words you used. Everyone comes back ranked by how well they fit, and every match explains itself: open one to see why, down to the projects they've worked on.

Searching for: “Who can help with a pitch?”

Onboarding

A profile in a few minutes

Nobody wants to fill in a long form. Add your LinkedIn and CV, and the AI finds your skills and tools and writes a first draft of your profile. Your card fills in next to it as you go.

Filling in: Name, role and department

Skills

Browse by skill

Every skill and tool at the agency, sized by how many people have it.

Skill detail

Who has it, and what else they know

Click a skill to see everyone who has it. The other skills those people have light up around it.

Team builder

From one person to a whole team

A brief usually needs a team, not one person. Upload a brief, and the new project fills itself in. Then the team builder suggests who should be on it, with a reason for each person.

Uploading: A brief, and the AI fills in the project

Collector cards

Profiles worth keeping

The biggest worry in our research was "yet another system to maintain". So every employee gets a collector card that gets rarer the longer they've been at the agency. Hover to tilt it, click to flip it.

Legendarisk
J

“the quiet 3D wizard”

Jens Madsen

Art Director

Kreativ
In-house animation

Turns a brief into 3D product motion without going external.

Calm under deadline

The one you want on the team when it's due tomorrow.

Siden 2014

Legendary · 10+ yr at the agency

Results

A 12, and a ten-minute search

The project got a 12, the top grade in Denmark. It turns finding the right colleague from a two-day hunt into a ten-minute search, and a search costs the same whether the agency has 80 people or 800.